Last updated : 07 Aug 2016

Writing for the Web

Summary

Unknown

Programme

  • No group
  • Modules’ titles and Contents:

  • Module: Why writing for the web is different
  • Module: Characteristics of good content
  • Module: Writing effective content
  • Looking after your content

  • Name of the teache

Frankie Madden

(Senior User Experience Consultant at Stamford Interactive)

  • Would you suggest following the entire MOOC or just some modules? entire

Learning outcomes

  • Declared aims of the MOOC

Description:

  • what to consider before you start writing
  • characteristics of good online content
  • how to write for your audience
  • how to maintain your content
  • how to structure a web page
  • considerations for search engines and accessibility requirements
  • making your content scannable
  • using keywords, headings, lists and links
  • matching your company’s tone of voice
  • creating a content strategy and style guide

  • List of Soft skills developed

  • List of digital skills developed:digital content creation

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? Yes. A Statement of Participation (My Study Centre) Learning outcomes are evaluated by assessment (three attempts at every assessment, an overall grade average of at least 60% to pass the course) When: during the course at the end of a week

  • Soft skills Content creation
  • Language English
  • Other languages (eg. Subtitles) Unknown
  • Period of activation Unknown
  • Date Unknown
  • Duration 4 weeks
  • Level of commitment required workload of 2 - 4 hours per week
  • Cost Free * See platform for details
  • Providing institution Open2Study
  • Mooc Platform Open2Study (https://www.open2study.com)
  • Target group Open for all persons, main focus on elementary students
  • Instructor Unknown
  • Level of assistance offered Availability of teachersHow to contact themForum / discussion groups
  • Keywords Australia, Digital content creation, Writing