Last updated : 07 Aug 2016

Public relations

Summary

Unknown

Programme

  • No group
  • Modules’ titles and Contents:

Unit 1: Foundations of Public Relations

Unit 2: Public Relations Components and Planning

Unit 3: Key Target Audiences

Unit 4: Media Relations

Unit 5: Writing for Public Relations

Unit 6: Social Projects and Public Relations

Unit 7: Crisis Communications

Unit 8: Ethical Issues in Public Relations

Unit 9: Careers in Public Relations

Unit 10: Professional Development

  • Name of the teache Steven R. Van Hook, PhD

  • Would you suggest following the entire MOOC or just some modules? Entire

Learning outcomes

  • Declared aims of the MOOC

Description:

„This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.“

  • knowledgably discuss the origins, purpose, and methods of effective public relations;
  • conduct related research and prepare a comprehensive public relations plan;
  • craft a range of communications that serve target audiences in commercial and social campaigns;
  • select suitable outlets and proper message format for media relations;
  • apply ethical principles to effective public relations practice;
  • develop messages using themes and images that connect with a multicultural audience in local and global campaigns; and
  • identify resources for professional networking and job opportunities in public relations.

Full Syllabus online:

https://learn.saylor.org/mod/page/view.php?id=179

  • List of Soft skills developed: Communication
  • List of digital skills developed:

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course

  • Soft skills Communication
  • Language English
  • Other languages (eg. Subtitles) Unknown
  • Period of activation Unknown
  • Date Unknown
  • Duration Self paced
  • Level of commitment required The "average" student will take 136.25 hours to complete this course.
  • Cost Free * See platform for details
  • Providing institution Saylor Academy
  • Mooc Platform http://www.saylor.orgSaylor Academy ( )
  • Target group College students, open for all persons
  • Instructor Unknown
  • Level of assistance offered Availability of teachersHow to contact themForum / discussion groups
  • Keywords Usa, Communication, Public relations