Last updated : 07 Aug 2016

Public relations

Summary

Unknown

Programme

No group
Modules’ titles and Contents:

Unit 1: Foundations of Public Relations

Unit 2: Public Relations Components and Planning

Unit 3: Key Target Audiences

Unit 4: Media Relations

Unit 5: Writing for Public Relations

Unit 6: Social Projects and Public Relations

Unit 7: Crisis Communications

Unit 8: Ethical Issues in Public Relations

Unit 9: Careers in Public Relations

Unit 10: Professional Development

Name of the teache Steven R. Van Hook, PhD

Would you suggest following the entire MOOC or just some modules? Entire

Learning outcomes

Declared aims of the MOOC

Description:

„This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.“

knowledgably discuss the origins, purpose, and methods of effective public relations;
conduct related research and prepare a comprehensive public relations plan;
craft a range of communications that serve target audiences in commercial and social campaigns;
select suitable outlets and proper message format for media relations;
apply ethical principles to effective public relations practice;
develop messages using themes and images that connect with a multicultural audience in local and global campaigns; and
identify resources for professional networking and job opportunities in public relations.

Full Syllabus online:

https://learn.saylor.org/mod/page/view.php?id=179

List of Soft skills developed: Communication
List of digital skills developed:

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course