Last updated : 20 Nov 2017

Content Strategy for Professionals: Expanding Your Content’s Reach

Summary

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences.  They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification.

In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience.

Programme

WEEK 1

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.

WEEK 2

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media.

WEEK 3

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification.

Learning outcomes

  • learning how to utilize content trends to jump-start your organization's influence
  • learning how to engage with multi-channel digital communities across all social media

Teaching-Learning methodology

Individual homework or paper requested.

Assessment

Weekly graded assignments

  • Soft skills (Digital) Communication, Content creation
  • Language English
  • Other languages (eg. Subtitles) Unknown
  • Period of activation Other
  • Date Unknown
  • Duration Unknown
  • Level of commitment required Unknown
  • Cost Paying * See platform for details
  • Providing institution Northwestern University
  • Mooc Platform Coursera
  • Target group Unknown
  • Instructor Unknown
  • Level of assistance offered Unknown
  • Keywords Unknown