Last updated : 21 Nov 2017

Social Media Analytics: Using Data to Understand Public Conversations

Summary

How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?

Learn how to use powerful digital tools to analyse conversations on Twitter.

What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.

What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.

Use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

 

This course is for anyone who wants to gain insight into social media analysis, develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.

Programme

What topics will you cover?

  • The role and structures of social media conversations
  • Methods for and implications of gathering data
  • Key metrics used for analysing Twitter
  • Methods for identifying trends in social data
  • The theory of social networks
  • Methods for creating and interpreting data visualisations

Learning outcomes

What will you achieve?

By the end of the course, you'll be able to...

  • Access social media data and understand the ethical implications of doing this
  • Apply digital methods to recognise and explain the significance of patterns in social data
  • Create data visualisations and use them to identify features of social networks
  • Draw personally relevant conclusions about social media that apply beyond the course

Teaching-Learning methodology

Individual homework or paper requested.

Assessment

Assignments

  • Soft skills Analytical Skills, Information and data processing, (Digital) Communication
  • Language English
  • Other languages (eg. Subtitles) Unknown
  • Period of activation Self-paced
  • Date Unknown
  • Duration Unknown
  • Level of commitment required Unknown
  • Cost Free MOOC, Paying certification * See platform for details
  • Providing institution Queensland University of Technology
  • Mooc Platform Futurelearn (https://www.futurelearn.com)
  • Target group Unknown
  • Instructor Unknown
  • Level of assistance offered Unknown
  • Keywords Unknown