Last updated : 01 Jan 1970

Leadership Communication for Maximum Impact: Storytelling


Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.



Learning outcomes

Leadership Lessons From Great Brands

The Art of Leadership Storytelling Made Simple

Storytelling in Crisis: The Ultimate Marketing Event

Leadership Storytelling and Innovation

Teaching-Learning methodology




  • Soft skills Communication, (Digital) Communication, Leadership
  • Language English
  • Other languages (eg. Subtitles) Unknown
  • Period of activation Periodicaly opened
  • Date Unknown
  • Duration Unknown
  • Level of commitment required Unknown
  • Cost Free MOOC, Paying certification * See platform for details
  • Providing institution Northwestern University
  • Mooc Platform Coursera
  • Target group Unknown
  • Instructor Unknown
  • Level of assistance offered Unknown
  • Keywords Unknown