Dernière mise à jour : 28 Oct 2016

Innovating in a Digital World

Summary

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups ? and winning. It?s clear that the rules of business have changed forever.

Programme

Syllabus

Week 1: Why Digital Changes Everything

• Course Introduction
• Digital disruption
• The pace of digital technological change
• The new entrepreneurial context
• Digital open innovation

Quiz: Digital disruption

Quiz: The pace of digital technological change

Quiz: The new entrepreneurial context

Quiz: Digital open innovation

Week 2: Creating Value in a Digital World

• The power of externalities
• Connecting products and businesses
• Digital third places
• Digital business models

Quiz: Externalities

Quiz: Connecting products and businesses

Quiz: Digital third places

Quiz: Digital business models

Week 3: Thinking and acting differently

• Strategy in the digital era
• Effectuation in a digital world
• Property in the digital world

Quiz: Strategy in the digital era

Quiz: Effectuation in a digital world

Quiz: Property in the digital world

Week 4: Entrepreneurship in a Digital World

• The key factors of success for startups
• The entrepreneurial epiphany
• The new rationality of seed funds
• The art of pitching
• Course conclusion

Quiz: The key factors of success for startups

Quiz: The entrepreneurial epiphany

Quiz: The new rationality of seed funds

Quiz: The art of pitching

Learning outcomes

This course provides a knowledge toolkit for the ongoing digital revolution. Participants will discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation.

Learning outcomes:

• Understand the impacts of digital on society and companies
• Understand new concepts, critical to survive in the new digital world (disruption, externalities, effectuation, open innovation)
• Understand how traditional methods and frameworks have to evolve (corporate strategy, product development & product planning, intellectual property, entrepreneurship).

 

Teaching-Learning methodology

Course components:transmission of contents through video, documents and readings video transcriptassessments (15 quizzes – with an average of 8 questions)the course discussion forums (course and module forums)

Assessment

The learning outcomes are evaluated by quizzes (15 quizzes – with an average of 8 questions).Questions are based on video content and "mandatory" additional resources listed in the "readings" of each lesson. All questions in all modules are weighted equally. All modules are weighted equally.In order to pass this course participants must score over 60% on all quizzes.