Dernière mise à jour : 07 Aug 2016

Writing for the Web

Summary

Aucune information

Programme

• No group
• Modules’ titles and Contents:

• Module: Why writing for the web is different
• Module: Characteristics of good content
• Module: Writing effective content
• Looking after your content

• Name of the teache

Frankie Madden

(Senior User Experience Consultant at Stamford Interactive)

• Would you suggest following the entire MOOC or just some modules? entire

Learning outcomes

• Declared aims of the MOOC

Description:

• what to consider before you start writing
• characteristics of good online content
• how to write for your audience
• how to maintain your content
• how to structure a web page
• considerations for search engines and accessibility requirements
• making your content scannable
• using keywords, headings, lists and links
• matching your company’s tone of voice
• creating a content strategy and style guide

• List of Soft skills developed

• List of digital skills developed:digital content creation

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? Yes. A Statement of Participation (My Study Centre) Learning outcomes are evaluated by assessment (three attempts at every assessment, an overall grade average of at least 60% to pass the course) When: during the course at the end of a week