Dernière mise à jour : 07 Aug 2016

Corporate communication


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  • Modules’ titles and Contents:

Unit 1: Introduction to Business Communication

Unit 2: Delivering Your Message

Unit 3: Understanding Your Audience

Unit 4: Effective Business Writing

Unit 5: Business Writing in Action

Unit 6: Developing Business Presentations

Unit 7: Organization and Outlines

Unit 8: Presentations to Inform

Unit 9: Presentations to Persuade

Unit 10: Nonverbal Delivery

Unit 11: Business Presentations in Action

Unit 12: Negative News and Crisis Communication

Unit 13: Intrapersonal and Interpersonal Business Communication

Unit 14: Intercultural and International Business Communication

Unit 15: Group Communication, Teamwork, and Leadership

  • Name of the teache Dr. P. Wynn Norman

  • Would you suggest following the entire MOOC or just some modules? entire

Learning outcomes

  • Declared aims of the MOOC

„Investigation of effective communication skills as a prerequisite for succeeding in business, with particular attention to communication tools and activities that connect people within and beyond the organization.“

  • explain why effective communication is important in a corporate environment;
  • apply theories and observations of verbal communication to real-world communication challenges;
  • use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages;
  • critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format;
  • create business presentations that use verbal and nonverbal communication techniques effectively;
  • recognize the importance of intrapersonal and interpersonal communication in business environments;
  • recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments;
  • prepare a crisis communication plan and know how to give and receive negative news; and
  • use an understanding of groups, teams, and leadership to explain how to solve problems and run productive meetings.

Full Syllabus online:

  • List of Soft skills developed: Communication

  • List of digital skills developed:

Teaching-Learning methodology

xMOOC (Course Textbook, videos, further readings, assessments, quizzes, forum)


Is there a final certification? free certificates of completion (no credit), college credit possible (25$ proctoring cost)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course

  • Soft skills Communication
  • Language English
  • Other languages (eg. Subtitles) Aucune information
  • Period of activation Aucune information
  • Date Aucune information
  • Duration Self paced
  • Level of commitment required The "average" student will take 119 hours to complete this course.
  • Cost Gratuit * Détails sur la plateforme
  • Providing institution Saylor Academy
  • Mooc Platform http://www.saylor.orgSaylor Academy ( )
  • Target group College students, open for all persons
  • Instructor Aucune information
  • Level of assistance offered Availability of teachersHow to contact themForum / discussion groups
  • Keywords Usa