Public relations
Summary
Aucune information
Programme
- No group
- Modules’ titles and Contents:
Unit 1: Foundations of Public Relations
Unit 2: Public Relations Components and Planning
Unit 3: Key Target Audiences
Unit 4: Media Relations
Unit 5: Writing for Public Relations
Unit 6: Social Projects and Public Relations
Unit 7: Crisis Communications
Unit 8: Ethical Issues in Public Relations
Unit 9: Careers in Public Relations
Unit 10: Professional Development
- Name of the teache Steven R. Van Hook, PhD
- Would you suggest following the entire MOOC or just some modules? Entire
Learning outcomes
- Declared aims of the MOOC
Description:
„This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.“
- knowledgably discuss the origins, purpose, and methods of effective public relations;
- conduct related research and prepare a comprehensive public relations plan;
- craft a range of communications that serve target audiences in commercial and social campaigns;
- select suitable outlets and proper message format for media relations;
- apply ethical principles to effective public relations practice;
- develop messages using themes and images that connect with a multicultural audience in local and global campaigns; and
- identify resources for professional networking and job opportunities in public relations.
Full Syllabus online:
https://learn.saylor.org/mod/page/view.php?id=179
- List of Soft skills developed: Communication
- List of digital skills developed:
Teaching-Learning methodology
xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)
Assessment
Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course
- Soft skills Communication
- Language English
- Other languages (eg. Subtitles) Aucune information
- Period of activation Aucune information
- Date Aucune information
- Duration Self paced
- Level of commitment required The "average" student will take 136.25 hours to complete this course.
- Cost Gratuit * Détails sur la plateforme
- Providing institution Saylor Academy
- Mooc Platform http://www.saylor.orgSaylor Academy ( )
- Target group College students, open for all persons
- Instructor Aucune information
- Level of assistance offered Availability of teachersHow to contact themForum / discussion groups
- Keywords Usa, Communication, Public relations