Dernière mise à jour : 07 Aug 2016

Public relations

Summary

Aucune information

Programme

• No group
• Modules’ titles and Contents:

Unit 1: Foundations of Public Relations

Unit 2: Public Relations Components and Planning

Unit 3: Key Target Audiences

Unit 4: Media Relations

Unit 5: Writing for Public Relations

Unit 6: Social Projects and Public Relations

Unit 7: Crisis Communications

Unit 8: Ethical Issues in Public Relations

Unit 9: Careers in Public Relations

Unit 10: Professional Development

• Name of the teache Steven R. Van Hook, PhD

• Would you suggest following the entire MOOC or just some modules? Entire

Learning outcomes

• Declared aims of the MOOC

Description:

„This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.“

• knowledgably discuss the origins, purpose, and methods of effective public relations;
• conduct related research and prepare a comprehensive public relations plan;
• craft a range of communications that serve target audiences in commercial and social campaigns;
• select suitable outlets and proper message format for media relations;
• apply ethical principles to effective public relations practice;
• develop messages using themes and images that connect with a multicultural audience in local and global campaigns; and
• identify resources for professional networking and job opportunities in public relations.

Full Syllabus online:

https://learn.saylor.org/mod/page/view.php?id=179

• List of Soft skills developed: Communication
• List of digital skills developed:

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course