Dernière mise à jour : 07 Aug 2016

Business communications

Summary

Aucune information

Programme

No group
Modules’ titles and Contents:

Unit 1: Understanding Communication

Unit 2: Knowing Your Customers

Unit 3: Listening to Your Customers

Unit 4: Providing Information for Customers

Unit 5: Speaking to Customers

Unit 6: Creating a Visual Impression

Name of the teache P. Wynn Norman

Would you suggest following the entire MOOC or just some modules? entire

Learning outcomes

Declared aims of the MOOC

Description:

„This course is designed to help you learn how to plan, produce, and perform acts of communication that satisfy the most demanding audience: your customers.“

recognize the types of communication that impact customer service;
differentiate between customer types and needs by applying marketing segmentation techniques;
simplify information using a variety of communication formats;
use memory aids to help you retain, recall, and present information;
write and speak using effective introductions, conclusions, and easy-to-follow organizational patterns;
apply active listening habits to respond effectively to face-to-face and telephone exchanges; and
create positive visual impressions in personal presentation and product displays.

Full Syllabus online:

https://learn.saylor.org/mod/page/view.php?id=3533

List of Soft skills developed: Communication
List of digital skills developed:

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course