Dernière mise à jour : 07 Aug 2016

Crisis communication

Summary

Aucune information

Programme

  • No group
  • Modules’ titles and Contents:

Unit 1: Crisis Communication Introduction

Unit 2: Preparing for a Crisis

Unit 3: Using Social Media During a Crisis

Unit 4: Designing a Crisis Communication Plan (CCP)

Unit 5: Developing Strategic Messages

  • Name of the teache Professor Queenie Byars (Professor Queenie Byars teaches public relations courses at the University of North Carolina at Chapel Hill.)

  • Would you suggest following the entire MOOC or just some modules? entire

Learning outcomes

  • Declared aims of the MOOC

  • explain what crisis communication involves;
  • describe and identify different types of crisis;
  • describe the crisis management stages;
  • explain what crisis communication problems look like;
  • identify four types of crisis responses;
  • explain how to anticipate and make advanced preparations for a crisis;
  • describe the role of a crisis management team (CMT);
  • explain how to use social media to deal with a crisis;
  • explain the role of crisis communication when crafting strategic messages to a target audience;
  • describe the risks of using social media;
  • explain why social media is useful during a crisis, and describe how to use social media during a crisis;
  • describe the function of a crisis communication plan (CCP);
  • explain how to design and prepare a CCP;
  • explain how to test a CCP;
  • explain how to practice writing key messages that tell your company story;
  • explain how to incorporate key messages in online and traditional media tools;
  • describe how to help management communicate truthful messages; and
  • describe how to communicate to various stakeholder groups.

Full Syllabus online:

https://learn.saylor.org/mod/page/view.php?id=354

  • List of Soft skills developed: Communication
  • List of digital skills developed:

Teaching-Learning methodology

xMOOC (videos, further readings, assessments, quizzes, transcripts, forum)

Assessment

Is there a final certification? free certificates of completion (no credit)Learning outcomes:By exam at any time2 hours to complete the testTypically 50 questions (multiple choice) per examPassing score is 70%Unlimited attemptsWhen: at the end of a course

  • Soft skills Communication
  • Language English
  • Other languages (eg. Subtitles) Aucune information
  • Period of activation Aucune information
  • Date Aucune information
  • Duration Self paced
  • Level of commitment required The "average" student will take 34.25 hours to complete this course.
  • Cost Gratuit * Détails sur la plateforme
  • Providing institution Saylor Academy
  • Mooc Platform http://www.saylor.orgSaylor Academy ( )
  • Target group College students, open for all persons
  • Instructor Aucune information
  • Level of assistance offered Availability of teachersHow to contact themForum / discussion groups
  • Keywords Usa, Communication