Dernière mise à jour : 01 Jan 1970

Cracking the Creativity Code: Discovering Ideas


Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.

During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.



In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’  that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.



What is Creativity?

Graded: "What is Creativity?"


Zoom in, Zoom out, Zoom in

Graded: "ZiZoZi" Quiz


Creativity in practice

Graded: Middle assignment: Your Personal Creativity Machine


Reinventing yourself

Graded: "Reinventing Yourself" Quiz

Graded: Final Project, Peer Review, Group Project: Submission and Evaluation of a 2 minute Video


Bonus material (ungraded module)

In this module, Shlomo Maital Interviews Arie Ruttenberg. Most of the interview is in Hebrew, yet, subtitles are available for non-Hebrew speakers.

Learning outcomes

On successfully completing this four-week course, you will be able to:

·         Manage a process to generate an unending stream of creative ideas

·         Lead a process of innovation and implement ideas through all phases from discovery to delivery.

·         Apply creativity to a wide range of strategic management issues.

·         Solve problems with a high degree of innovation, creative thinking and risk taking.

·         Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.

·         Develop and implement an innovation in your own practice.

·         Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.


·         Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Teaching-Learning methodology

Individual homework or paper requested.


Weekly graded assignments

  • Soft skills Creativity and innovation
  • Language English
  • Other languages (eg. Subtitles) Subtitles: Chinese (Traditional)
  • Period of activation Autre
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  • Providing institution Technion - Israel Institute of Technology
  • Mooc Platform Coursera
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